Due to this, the filter list has a rule that looks for the regex of "/prebid". For instance, many brands that do Header Bidding - a popular method for programmatic publishers to drive more revenue - use an open-source tool called Prebid.js. As much of advertising relies on JavaScript ad tags - which ping the specific endpoints of Google Ads Manager, AppNexus, etc - it’s easy for ad blockers to identify these outgoing requests and tell the browser not to load them. HTTPS Request Blocking - Here, the extensions listen to outgoing HTTPS requests and block any from known ad platforms.
#Adblock safari software#
With both, the software is using regexes (regular expressions) to identify what to block.
These tools block ads via one of the two below methods. (Here, the ad is blocked, but the awkward grey container and 'advertisement' label remain) In this scenario, the ad blockers have the final say of what’s shown - not the browser itself.ĭepending on the rule, the ad blocker may leave just an empty space where the ad would have gone, replace it with different content, leave parts of the ad and hide others, or hide the element so there’s no awkward white space. Before any content is rendered by the browser, these extensions listen to/watch what’s loading, compare that to a filter list, block any matches, and then tell the browser what to render.
#Adblock safari free#
First, though, here's the current market share breakdown for desktop browsers.īrowser Extensions (Chrome, Microsoft Edge/IE, Firefox)įor about 90% of the browser market, ad blockers work as free downloadable browser extensions. It’s not as simple as "ad blockers block JavaScript ad tags from firing.” In fact, different browsers block ads in different ways, not all ad blockers stop the same ads, and upcoming Google Chrome changes (Manifest V3) will upend the process sometime in 2020.īelow outlines the different types of ad blocking tech. As most ad blockers behave similarly, though, it doesn’t particularly matter which ad blocker your users use - only that they do use one. No other ad blocker had more than 1MM downloads.įrom this, it’s fair to assume that AdBlock Plus, AdBlock, and uBlock are the three giants in the desktop space.
#Adblock safari download#
This Uponit 2017 report meanwhile shows that AdBlock, AdBlock Plus, and uBlock account for about 80% of ad blockers.įinally, we can look at current Google Chrome extension download counts.
#Adblock safari pro#
First, there’s this 2015 breakdown, with AdBlock, AdBlock Plus, and AdBlock Pro (all different companies) comprising 93% of the market. While there are no recent market share breakdowns, we have a few data points. Your exact ad block rates will depend on your site and audience make-up, but you should at least assume a not insignificant portion of your revenue could be nullified by ad blockers.
I have not seen any recent data that puts it below 20% or above 50%. GlobalWebIndex in 2019 pegged it at 35%-40% across every continent, while Statista and eMarketer put it closer to 25%-30%. (eBay's sponsored product listings are blocked, but replaced seamlessly by standard listings)Īd block usage rates vary by the source.
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